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What Happens When You Don’t Own Your Own Name in Business? | The Tamsen Show

September 24, 2025

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What Happens When You Don’t Own Your Own Name in Business? | The Tamsen Show

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When Bobbi Brown signed a 25-year non-compete at age 34, she thought she’d be done working by the time it expired. “I’m gonna be in my 60s, I’m not gonna want to work then. So no big deal, I’ll sign it,” she recalled on The Tamsen Show. The reality? She left at 59 and a half, just shy of the agreement’s end, and realized she could no longer use her own name in cosmetics.

This is a reality many entrepreneurs face: when you sell your business, you often sell your name along with it. For Brown, that meant navigating grief, identity loss, and reinvention. As she put it, “I still don’t own my name… but I’m still Bobbi Brown though.”

Her journey is a reminder that contracts can shape decades of a career. It also highlights resilience: the ability to build again under a new banner, Jones Road Beauty, while carrying forward her authentic vision.

If you want to hear how Bobbi turned rejection into reinvention and why she believes “you just start,” listen to this episode of The Tamsen Show

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